Marketers are spoiled for choice in terms of content curation and sharing software. This software space is full of platforms that allow you to search through content, filter noise, and analyze the impact of the social shares.
Marketers love BuzzSumo, and for good reason. It gives you content research, social listening, influencer sourcing, and link research multi functional place, and a lot of this data is free – to a point. As soon as your business needs some thing or diverse from what BuzzSumo offers, it’s time consider alternatives.
We’ve gathered a listing of the ideal BuzzSumo alternatives for a number of different use cases. Each one of these tools provides some form of “trending content,” feature, but that’s really the location where the similarities end. When you’re done skimming 14 different social channels for viral content, do your team a favor and look for these options.
EpicBeat is made to curate content, find influencers, and perform social listening tasks. The interface has plenty of features, but continues to be an easy task to learn, with filters, charts, and graphs to assist you to organize your results. Since it’s mainly a content curation tool, EpicBeat’s focus is finding great content and sharing it directly through your site. It provides integrations for social listening across most platforms, although only Twitter is available on the free level.
The free version also limits one to content up to a month old, but if that’s all you need, it’s free forever. On the premium level, subscribers can observe content lists as old as you year. The site offers built-in sharing and engagement stats for each and every content asset, so that you can locate fairly easily by far the most viral content and share it on the platform.
EpicBeat content dashboard
In the same company that owns EpicBeat, EpicTrack is surely an enterprise-level content sharing platform for the data-driven marketer. This software package is a buzzsumo alternatives, but much more powerful with adding in-depth analytics regarding how content affects your profits. By combining your articles aggregation and sharing with site visit data, EpicTrack shows specific ROI for each part of shared content. Which means you can track the immediate effects of each post from the same platform that you first discovered or scheduled the share.
Together with providing you with an all-in-one tool, EpicTrack dives deeper with Sentiment Analysis and Mention Analytics, each of which are designed to enable you to gauge reader feedback. Sentiment Analysis tells you the tone of comments and shares, in order to react quickly to customer comments (both positive and negative) without searching through every mention manually. Mention Analytics tracks your site content authors and filters customer response for you.
EpicTrack content analysis dashboard
Feedly helps users filter text from feeds, blogs, and on-line magazines depending on the topics and publications you specify. That may be useful if you’re searching for relevant third-party content to share with you – or, heck, just read – each and every day. Although Feedly is built around the Rich Site Summary (RSS) model, it is beyond the standard RSS feed with sharing, suggestions, and also over 200 application integrations. Every piece of content articles are stripped down to its basic text and pictures, filtering out ad noise and sign-up interruptions, which makes reading on Feedly a soothing experience.
Feedly’s keyword and social listening functionality is powered by Google Alerts, but the app integration permits you to build your keyword and mention notifications into the existing content feed. The vast number of app integrations means sharing pertinent happy with your team or audience is easy. Feedly doesn’t provide much when it comes to analytics on existing or shared content, however the stripped-down feel, mobile app, as well as simple content discovery tools turn this an excellent tool for marketers focused on reading and sharing.
Feedly mobile content views
Oktopost is created specially for marketers and social networking managers inside the B2B space. Together with content discovery formats, your team can connect existing RSS feeds to keep track of your most valuable resources for new content. Automation helps streamline your content sharing by scheduling posts across social platforms and services. Additionally they offer a browser extension for easy scheduling and sharing.
Because they’re B2B focused, Oktopost integrates website analytics straight into their platform to help marketers study the impact with their content. Furthermore, it integrates with existing CRM and marketing automation platforms including SalesForce, HubSpot, and Marketo. Oktopost builds custom pricing packages tailored to the organization’s needs.
Oktopost social curation dashboard
Since the name suggests, Sprout Social is a social websites-focused content curation and sharing tool for marketers. The mix of discovery and publication capabilities with customer satisfaction and lead tracking makes this an excellent tool for small companies and corporations with higher social engagement. Analytics and reporting features round out the platform, allowing marketers to prove successful campaigns and show measurable leads to stakeholders.
Sprout Social’s strength is at its customer-focused integrations. Direct messages from the social channels are routed for the dashboard, where any authorized users can respond without switching between a number of different accounts. You may also use the Monitoring feature to adhere to mentions with a sales focus. Sprout Social offers single user, team, and enterprise editions.
SproutSocial content trends dashboard
The Ahrefs platform is great for marketers and social media managers who wish to improve backlinks and relative SEO whilst tracking content and mentions. Ahrefs crawls over 4 billion links daily, which is useful in case your strategy relies heavily on link-building. While those crawlers are out scouring the web for links, they’re also capable to curate a lot of brand- and keyword-related content for the team to talk about. Every post includes interaction, keyword, backlink, and ranking metrics.
Unlike a lot of the platforms on this list, Ahrefs doesn’t integrate with social channels to directly share or publish content. What it really lacks in sharing capabilities the program makes up for in analytics. Ahrefs is perfect for content managers and SEOs enthusiastic about how content and backlinking affects overall site and landing page rankings, but may be confusing for less experienced users.
Ahrefs content analytics dashboard
When you’re ready for a substitute for BuzzSumo, you can either monitor the achievements of your social posts by searching through channels and switching from platform to platform, or save your time and switch to a social media advertising platform that would it all.